SEO Software Pricing: What Each Tool Costs in 2026

An SEO tool is software that measures how a site performs in search and points at what to improve: which searches people type, where your pages rank, which sites link to you and what is broken on your pages. Many tools now also track how AI assistants such as ChatGPT and Google's AI Overviews mention a brand.

SEO software pricing follows what the tool lets you see: how many sites, how many tracked keywords, how many reports a day and how many users. You pay for access to data and features. The work the data points to, writing pages, fixing the site and earning links, stays with you or your team.

The products people compare as SEO software fall into five groups, and their prices sit far apart:

• All-in-one suites (Semrush, Ahrefs, Moz Pro, Ubersuggest): keyword research, rank tracking, backlink data and site audits in one account.
• AI SEO software (Surfer and newer tools): help drafting and optimizing content, and tracking how AI answers mention you.
• WordPress plugins (AIOSEO, Yoast SEO): titles, sitemaps and markup inside your own site, paid per year.
• Enterprise platforms (seoClarity, Conductor, BrightEdge): for large teams with many domains, usually priced by quote.
• Services (WebFX, Hike SEO, SeoVision): someone or something does the work, so the price includes work, not only access.

The cheapest paid SEO tools start at about $29 a month: Ahrefs Starter at $29 for keyword and competitor lookups, Ubersuggest from US$29, Moz's entry plan at $49 for one person with one site, and Surfer's Discovery plan at $49 a month billed yearly. On WordPress, AIOSEO Basic costs $49.50 for the first year and Yoast SEO Premium $118.80 a year.

Cheap depends on what you need. A $29 plan with a daily report limit is a good deal for checking a few keywords each week, and a poor one if you need to track two hundred keywords across three sites. Before you buy, write down the number of sites, tracked keywords and users you need, then compare the plans on those three numbers rather than on the headline price.

Semrush sells its SEO toolkit from $139 a month, or $117.33 a month billed annually, for 5 websites and 500 tracked keywords. The Starter plan at $199 adds AI search tracking, Pro+ at $299 adds historical data, content optimization and more sites, and the Advanced plan for agencies is priced on request. Extra users start at $45 a month each. Semrush is strong when you want keyword, competitor and AI visibility data in one account.

Ahrefs has a $29 Starter plan for keyword and competitor research, then Lite at $129, Standard at $249 and Advanced at $449 a month, each with one user included and more users at $40 to $80 a month depending on the plan. Enterprise is $1,499 a month with a yearly commitment. Ahrefs describes its crawler as the second most active on the web, backed by more than 10 years of data, and that crawl is where its backlink and keyword numbers come from.

Ubersuggest is the SEO tool sold under Neil Patel's name. Its pricing page gives US$29 to US$99 for its plans, across three priced plans: Individual with 1 project for one website, Business with 7 projects and Enterprise with 15, plus a custom plan on request. The plan prices we saw from outside the US were lower, and the page also sells a one-time lifetime payment instead of a monthly subscription. There is a free trial, and you can drop to a free account at any time.

The plans differ in reports a day (150, 300 or 900), tracked keywords per project (125, 150 or 300) and AI prompts tracked per brand. Add-ons such as more daily searches, projects, keywords or users cost $5 a month each. Ubersuggest fits an owner who does SEO on their own site and wants keyword ideas and a site audit without paying for a large suite.

All in One SEO (AIOSEO) is a WordPress plugin, so you pay a yearly license rather than a monthly data subscription. Its plans differ mainly in how many sites they cover: Basic for 1 site at $49.50 for the first year, Plus for 3 sites at $99.50, Pro for 10 sites at $199.50 and Elite for 100 sites at $299.50. Those are introductory prices. The page says all renewals are at full price, listed as $99, $199, $399 and $599 a year. Every plan has a 14-day money-back guarantee, and there is a free Lite version.

Is All in One SEO good? For what a plugin does, titles, descriptions, schema markup, sitemaps, redirects and content checks inside WordPress, it is a capable choice, and AIOSEO says more than 3 million professionals use it. Its plans also include AI credits to draft posts, FAQs and meta descriptions. Which is better, AIOSEO or Yoast, comes down to features and site count: Yoast SEO Premium is $118.80 a year for one site, and AIOSEO Basic is cheaper in its first year. Both have free versions worth trying first.

A plugin still leaves you to pick topics, finish and publish the posts and earn links. If your site runs on WordPress, our WordPress SEO services do that work through our own plugin, next to yours. With All in One SEO active, only our site-wide fixes apply, and your titles stay with AIOSEO.

Wix does not sell SEO as a separate product. Its built-in SEO features come with every plan, the free one included, so the Wix SEO price is really the price of the plan, the domain and any apps you add.

The plan is free with a wixsite.com address, or Light at $17, Core at $29, Business at $39 and Business Elite at $159 a month on a yearly subscription paid up front, according to Wix's own pricing guide. Its plans page shows prices by location. Paid plans include a free domain for the first year, and a .com then renews at $13.35 a year. Apps in the Wix App Market are free or cost about $3 to $20 or more a month each.

The cost Wix does not list is the work. Wix gives you the fields, and someone still has to research keywords, write pages and posts and earn links. That is what our Wix SEO services do: we write and publish 30 articles a month on your Wix site and find what needs fixing every week. On WordPress, Shopify and custom sites connected through our receiver we write the fixes on your site ourselves. On other platforms you get every fix ready to paste, with the exact steps.

Hike SEO sells Kit, an AI it describes as doing the SEO for you: strategy, website optimizations, technical improvements, monthly blog content, directory listings and Google Business management, with a dedicated digital expert. Single Site is $149 a month, or $89 a month billed annually ($1,068 up front). Multi-site, for up to 3 websites with white-label features for agencies, is $299 a month or $179 a month annually. There is no free trial, and every plan has a 14-day money-back guarantee and no long-term contract.

Hike applies its changes through a script on your site, and its FAQ says the improvements stay as long as that script stays. Its pricing page lists monthly blog content without saying how many articles, so ask before you compare. Two items on Hike's list are not in our plan: we do not manage your Google Business Profile (we read it in your dashboard), and directory listings are a paid add-on with us, Local Citations at $144 to $960, paid once.