Glossary
Plain-language definitions of AI visibility, GEO/AEO and SEO terms.
O que é GEO no marketing? Definição e exemplos
Entenda o que é GEO no marketing, como funciona, exemplos práticos e a diferença entre Generative Engine Optimization, SEO e AEO.
What Is Answer Engine Optimization (AEO)?
Learn what answer engine optimization means, how AEO differs from SEO and GEO, and how to improve visibility in AI answer engines.
What Does GEO Stand For? Meaning and Definition
GEO stands for Generative Engine Optimization, the practice of improving brand visibility, mentions, and citations in AI answer engines.
SEO On Page e Off Page: O Que É e Diferenças
SEO on page otimiza o site por dentro; SEO off page constrói autoridade por fora. Entenda a diferença, fatores e como auditar cada um.
Large Language Models (LLMs): What They Are
A large language model (LLM) is an AI model trained on massive text data to understand and generate human-like language. Learn how LLMs work.
What Is PageRank? Definition Explained
PageRank is Google's link-based ranking algorithm. Learn how it works, whether it's still used, and how it relates to SEO and AI visibility today.
Canonicalized Meaning in SEO Explained
Canonicalized means a URL is marked the single authoritative version via rel="canonical," preventing duplicate content issues in SEO and AI search.
What Is RAG in AI? Retrieval-Augmented Generation Explained
RAG (Retrieval-Augmented Generation) lets AI models fetch external data before answering. Learn how it works and why it matters for AI visibility.
What Is Open Graph? Meaning and How It Works
Open Graph is the meta tag protocol that controls how pages preview on social platforms and AI crawlers. Learn og:title, og:image and more.
What Is a Token in AI? Definition and Examples
A token is the basic text unit AI models use to read and generate language. Learn how tokenization works, with examples across ChatGPT, Claude, and Gemini.
Alt Text: What It Is and How to Write It
Alt text is the HTML alt attribute description of an image, read by screen readers and parsed by search and AI crawlers. Learn how to write it well.
What Are Backlinks? Definition and Meaning
A backlink is a hyperlink from one site to another that acts as a trust signal for search engines and AI answer engines. Learn how they work.
Sitemap: What It Is and How It Works
A sitemap is a file listing a site's URLs to help crawlers index content. Learn types, setup steps, and why it matters for AI visibility.
What Is a Favicon? Definition & Meaning
A favicon is the small icon representing a website in tabs, search results and AI answers. Learn how it works and how to check yours.
What Is LLM Optimization? Definition & Meaning
LLM optimization (LLMO) explained: what it means, how it works, and how it differs from SEO, GEO, and AEO. Clear definitions and examples.
E-E-A-T Meaning and Why It Matters for SEO
E-E-A-T explained: what it stands for, how Google uses it, and why AI engines like ChatGPT and Gemini rely on it too.
Google AI Mode vs AI Overview Explained
Google AI Overview summarizes results on the SERP; AI Mode is a full-page conversational search experience. See how they differ and how to track them.