Real Estate SEO Services for Agents and Brokers

People who need an agent search in a few typical ways. Sellers ask “how much is my home worth”, “cost of selling a house” or “best time to sell a house”. Buyers ask “how much house can I afford”, “first-time home buyer programs” or “what does a buyer's agent do”. And both search for a person: “realtor near me”, “listing agent” with a town name, or “real estate agent who speaks Spanish”.

Searches for the homes themselves, such as three-bedroom homes for sale in a city, go mostly to the big listing portals such as Zillow, Realtor.com and Redfin, which usually take the top results. An agent's own site has its chance elsewhere: on the questions, on the seller searches and on the searches for an agent by name, by area or by specialty. Google answers those with a map pack, agents' own pages and articles, and more and more often with an AI Overview on top.

Google's map pack depends on your Business Profile, your reviews and how close the searcher is. Everything else depends on your website: pages that answer what buyers and sellers ask, a site Google can read and links from other sites. Real estate SEO services work on that website half, and that is the part we do.

We do not connect to the MLS or to your IDX provider. We do not import listings, build listing or home search pages, or add listing markup. Your IDX search keeps running as it does today, and your provider stays in charge of it.

For SEO, that is less of a loss than it sounds. An IDX page shows the same MLS data that many other agents' sites in your market show, and the big portals show it too. What sets your site apart in search is what only you can write: how selling works in your market, what buyers ask you at the first meeting, what your services include and why people hire you. Those are the articles we write.

Each article links to the pages of your own site that fit it, such as your seller page or your contact page, so a reader who is ready can take the next step with you instead of a portal.

Many agents want a page for every neighborhood they work in. Here is how our system handles places, plainly. First, an article targets a town or a neighborhood only when your business serves it, which our planner reads from the places your business profile names. Searches for places you do not serve are left out of your plan.

Second, an article built around your work in one town, the kind that says what you do there and how to reach you, needs three local facts about your business in that town. Those facts are a street address there, that office's opening hours, and proofs in your business facts that name the town, such as a review or a sale described there. It also needs a search naming the town with at least 10 searches a month, and there are at most two such articles in any 30 days.

In practice, an agent with one office who covers twelve neighborhoods can qualify first in the office's own town, where the address and the hours already make two of the three facts. A neighborhood with no office needs three of your proofs that name it before it gets an article of its own. So expect a few town articles over the months, not twelve at once.

We work this way on purpose. Google's spam policies warn against doorway pages, near-identical pages made for one town after another, and a town article with an invented landmark, travel time, price or branch can mislead a buyer. The brief of every town article forbids exactly those. We do not build location pages as such, and we never invent an office. The Facts about your business card is where your places and proofs live: read from your site first, and your word always beats the site.

Many agent sites run on WordPress, and that is where we do the most: articles published through our plugin, fixes written on the site after your OK, and new service pages. More in our WordPress SEO services. In all, we publish to WordPress (through our plugin), WordPress.com, Shopify, Wix, Webflow, Next.js, any custom site through our receiver, and a blog we host for you on your own domain.

Some agents use a closed real estate website platform that lets no outside tool publish. Then a blog we host for you on your own domain or a subdomain, such as blog.yoursite.com, takes the articles, and you add one DNS record. The hosted blog gets articles, not new service pages, and fixes to your main site come as exact steps you paste in, where your platform allows it.

Buyers now ask ChatGPT what closing costs to expect, and sellers ask whether it is a good time to sell, before they talk to anyone. Some ask an assistant to name a good agent in their town. The answers lean on pages that rank and on sources the assistants trust, and clear pages that answer one question well are the ones they quote.

That shapes how we write: every section starts by answering its question, the FAQs come from the questions Google shows for the search, and an llms.txt file sums up your site for AI assistants. Every week we ask 70 questions your buyers and sellers ask in ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Overviews and Google AI Mode, and show which answers name you, which agents are named instead and which pages are cited. More on AI visibility tracking.

Knowing how to choose a real estate SEO agency starts with what you need. A solo agent who wants seller calls, a team that covers a metro area and a brokerage with dozens of agents need different things.

Be wary of promises. An agency that guarantees first place on Google, or a set number of leads a month, is guessing. Pick one whose work you can watch week by week, and judge it by your own Search Console and Analytics.

Our answers: articles every day on your own site, links from real businesses through our exchange, no contract, Search Console and Google Analytics key events in your dashboard, and no promise of leads. These are the questions worth asking every real estate SEO agency:

• What will be published on my site each month, and who writes it?
• Does the work live on my own site, or on a platform I rent from you?
• Which sites will link to me, and how are they found?
• Which numbers will I see, and which ones can you not measure?
• How long am I tied in, and what does it take to stop?