Healthcare SEO Agency for Clinics, Practices and Therapists

Patients look for care in two ways. Some already know what they need and search for a provider: “physical therapist near me”, “urgent care open now” or “dermatologist accepting new patients”. Others start with a question about their own body, such as “why does my knee hurt on the stairs” or “is a sinus infection contagious”. Both searches can end with a booked visit, and they reach a practice through different doors.

Google answers the provider searches with a map pack of nearby practices and the practices' own service pages. It answers the questions with articles from hospitals, health publishers and practices, and more and more often with an AI Overview on top. AI assistants such as ChatGPT answer both kinds, and sometimes name a provider.

The map pack leans on your Google Business Profile, your reviews and where the patient is. The articles, the service pages and much of what AI answers quote come from websites. Medical SEO services work on that website half, and that half is what we do. Patients do not book through us: once they reach your site, your phone, your form or your scheduler takes over.

This page is for clinics, medical practices, physical therapists, chiropractors, mental health therapists, med spas and specialists. Dental practices have a page of their own about our dental SEO services.

A health page can change what a reader does about their body, so Google holds such pages to a higher standard. Once your business profile names a health field, such as healthcare, medical, a clinic or therapy, every article we write for you follows our stricter health rules, not only the articles about conditions and treatments:

• Facts are stated carefully and credited to the kind of authority behind them, such as a medical body, a regulator or published research. We never invent a study, a statistic, a percentage or a citation.
• Articles give general guidance, with words like “for most people” where the answer depends on the reader. Never a diagnosis, a dosage or a treatment plan for one person.
• Where a reader could act on what they read, one short note tells them to see a qualified professional about their own case. It appears once, not in every section.
• Medicines get their own rules. A dose, a strength or an age limit appears only as your own page or the package leaflet states it, and otherwise the article says the leaflet, a pharmacist or a doctor sets it. Articles never say a medicine cures, never rank one medicine above another and never suggest stopping, switching or combining medicines.
• Our writer is barred from some claims, and every finished article is checked for them and rewritten once if one slips through: “painless”, “risk-free”, “100% safe”, “no side effects”, “hospital-grade” or “medical-grade”. Others, such as “clinically proven”, “recommended by doctors”, “results in 7 days” or “covered by insurance”, appear only when your own business facts state them.
• Sources an article cites come from a list checked for your project: government and regulator pages, published research and professional bodies. Each source is opened before it is kept and checked again every month, and the writer is told to link at most three of them.
• The writer prefers your practice's own experience to generic claims, and says plainly where a question is still debated instead of sounding more certain than the evidence.

People now ask ChatGPT whether a symptom needs a doctor, or which kind of specialist treats it, before they search for a practice. For health questions the answers lean on pages that rank and on sources the assistants trust. A page with credited facts and no overblown claims is the kind an assistant can quote safely, which is one more reason the rules above matter.

So every article is written for those answers too: each section opens with a direct answer, the FAQs hold the questions Google really shows, and your site gets an llms.txt summary for AI assistants. Then we measure. Every week we ask 70 questions patients ask in ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Overviews and Google AI Mode, and show which answers name your practice, which providers they name instead and which pages they cite. More on AI visibility tracking.