Attorney SEO Services for Law Firms and Lawyers
Attorney SEO services help people find your firm when they search for a lawyer or for answers about a legal problem, on Google and in AI assistants. SeoVision does that law firm SEO for you every month: we research what your future clients search, publish 30 articles written under strict legal-topic rules, fix your website after your OK, earn backlinks and track what AI assistants say when someone asks for a lawyer. It costs $149 a month per site, with no contract.
Published October 31, 2026.
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How clients search
How clients find law firms on Google and in AI
People look for a lawyer in two moods. Some know they need one now and search “divorce lawyer near me” or “car accident attorney in Phoenix”. Others are still trying to understand their problem and search “how is child custody decided” or “what happens after a DUI arrest”. Both kinds of search can end with a call to a firm.
Google answers the first kind with a map pack of nearby firms and the firms' own practice-area pages. It answers the second with articles and, more and more often, an AI Overview. AI assistants like ChatGPT answer both, and sometimes name a firm.
The map pack leans on your Google Business Profile, your reviews and where the searcher is. The articles, the practice-area pages and much of what the AI answers quote come from websites. SEO for lawyers is the work on that website half, and it is what we do.
What's included
What our SEO services for lawyers include
Everything a firm needs from SEO, done for you, without hiring a marketer or learning a tool.
Research on what clients search
The legal questions and lawyer searches in your market and practice areas, local words included, and the keywords other firms rank for that you do not. We never write about a city you do not serve.
30 articles a month
One a day, written in plain words under strict legal-topic rules, with markup and links to your practice-area pages. Publish live, or receive drafts and read each one first.
Your site, fixed
Titles, descriptions, redirects, sitemaps and business markup that names your firm as a legal service, with your address, phone and license number when your profile holds them. You approve each batch and can undo it. On WordPress, Shopify and custom sites connected through our receiver we write the fixes on your site ourselves. On other platforms you get every fix ready to paste, with the exact steps.
Links from real businesses
90 credits a month in our backlink exchange, matched to your field first and never with a competitor you track. See backlink safety.
AI answers tracked
70 questions your future clients ask, checked every week in the AI assistants, with the firms named instead of you and the pages the answers cite.
A person to ask
A dedicated account manager for your firm and priority 24/7 support. Every request gets a ticket number and a reply from our team.
Legal topics
Legal content written with care
A legal page can change what a reader does about their situation, so Google holds such pages to a higher standard. Because your firm works in a legal field, every article we write for you follows our stricter rules for legal topics:
- Facts are stated carefully and credited to the kind of source they come from, such as a statute, a court or a government agency. We never invent a citation, a study or a statistic.
- Articles explain how things generally work, with words like “depending on your situation” where the answer truly depends on the reader. They never give legal advice on a specific matter.
- Where a reader could act on what they read, one short note tells them to consult an attorney about their own case.
- When an article links to an outside source, the source comes from a list checked for your project, such as government pages and professional bodies. Each one is opened first to make sure it works, and an article links at most three.
- Some claims never appear: “the best lawyer in town” or “#1” unless a named source says it, and “risk-free” or “100% safe”.
Your control
Your firm reads what we publish
You decide how much reaches your site without you. Articles can go live on their own, or arrive on your site as drafts that you review and publish yourself. You can also switch off automatic publishing, and edit any article in your dashboard, before or after it goes live.
You can give the writer standing instructions that apply to every article: practice areas to leave out, topics you never want covered, claims and words your firm never uses. The Facts about your business card holds what we may say about the firm itself, read from your site first, and your word always beats the site. Anything else goes to your account manager as a ticket.
What we do not do is check your content against your state bar's advertising rules. Those rules differ from state to state and are your firm's call. That is exactly why the draft setting exists: a lawyer at your firm can read every article of your plan before it reaches the public.
Example
Example content plan for a law firm
An illustration for a made-up family law firm, to show the kind of plan you get. Yours is built from your own keyword research, your practice areas and your market.
| Week | Article | The search behind it | Why it is in the plan |
|---|---|---|---|
| 1 | How is child custody decided? What courts usually look at | how is child custody decided | Parents researching custody are close to calling a lawyer |
| 1 | Contested vs uncontested divorce: what is the difference? | contested vs uncontested divorce | A comparison asked early in the decision |
| 2 | How long does a divorce take? The main stages explained | how long does a divorce take | A common question that earns trust before the first call |
| 2 | What to bring to your first meeting with a divorce lawyer | what to bring to divorce lawyer consultation | Reaches people who have already decided to hire |
| 3 | Can child support be changed after the divorce? | modify child support | A follow-up search from people who need help again |
| 4 | Mediation vs going to court in a divorce | divorce mediation vs court | Helps readers weigh their options before they talk to a lawyer |
A real month holds 30 articles. Each one targets one search with proven demand and links to the right practice-area page of yours. Rules differ by state, so articles explain the general picture and point readers to an attorney for their own case.
Local SEO
Local SEO and practice-area pages for law firms
Local SEO for a firm has two halves. The first is your Google Business Profile: categories, hours, photos, reviews and address. That half stays yours. Connect it, and your dashboard shows your profile, its views, calls, direction requests and website clicks, and your reviews. When you want to answer a review, you can press Draft a reply, edit the draft and publish it on Google yourself. We do not answer reviews for you, edit your profile or post on it, and we cannot put a firm into Google's map pack.
The second half is your website, and that is ours. Searches like “divorce lawyer in your city” land on practice-area pages, so our articles link to yours, each article to the one page a reader would go to next. More on the local side in our local SEO services.
On WordPress with our plugin, or on Shopify, the system can also turn a planned article into a new service page when a buying search such as “estate planning attorney in your city” has no page of yours yet. These pages count inside your monthly articles, at most four in any 30 days, and carry local business markup built only from your business facts: your firm's name, address, phone, hours and service area. We do not build a page for every practice area on request, and we never guess an address or invent an office.
A firm with offices in several cities can also get an article about a city, but only when your facts hold three local facts there, such as a street address in that city, that office's hours and a proof that names the city, such as a review. We do not build location pages as such.
For more local signals, the Local Citations add-on opens once your plan is paid. It lists your firm in 15 to 100 directories for $144 to $960, paid once, with a report of every live listing.
AI assistants
How law firms get recommended by AI assistants
More people now ask ChatGPT or Google's AI Mode what to do after an accident, or which kind of lawyer handles a will, before they search for a firm. The answers lean on pages that rank in search and on the sources the assistants trust, and careful pages are the ones an assistant can quote safely.
So we write with AI answers in mind: every section opens with a direct answer, the FAQs hold the questions Google really shows, and your site gets an llms.txt summary for AI assistants. Then we measure it. Every week we ask 70 questions your future clients ask in ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Overviews and Google AI Mode, and show which answers name your firm, which firms are named instead and which pages the answers cite. More on AI visibility tracking.
Who it's for
Who our SEO company for lawyers fits best
Think of us as an SEO agency for lawyers without the agency invoice. We fit best when:
- People search for your practice areas, but your site rarely shows up
- Nobody at the firm has time to write articles every week
- You want every article written carefully, with no advice on a specific matter
- A lawyer at your firm wants to read articles before they go live
- Your site runs on WordPress or another platform we publish to
- You serve clients in one city or a few, and want those searches covered
- You run several firm sites, and want 10% off every site once you have two
Choosing
How to choose the best law firm SEO company
There is no best SEO company for every firm. A solo criminal defense practice and a large personal injury firm need different things. Start from what you need done and what your firm can do itself.
Then ask every law firm SEO company the same questions. What ships every month, and who writes it? How are legal claims checked, and can a lawyer at your firm read each article before it goes live? Where do the links come from? Is there a contract? Who does the Google Business Profile work?
Be careful with promises. A criminal defense SEO expert or a lawyers SEO agency that guarantees first place on Google, or a number of new cases, is guessing. Look for one that shows you the work as it happens and lets you judge it on your own numbers.
Our answers: 30 articles a month written under legal-topic rules, drafts whenever you want them, links from real business sites through our exchange, no contract, and the profile stays yours. More on how we write in our SEO content writing services.
Pricing
What SEO for lawyers costs
What does SEO for a law firm cost? Across all fields, Ahrefs' survey of 439 SEO providers found the most common retainer at $501 to $1,000 a month, with agencies averaging about $3,200. Our attorney SEO services are $149 a month per site, with no contract and the same full plan for every firm. Compare it with other SEO packages.
All in One
$149a month per site
No contract. 10% off from 2 sites, 15% from 5 and 20% at 20. Pay yearly and save 20%.
Get started$1 for 3 days, then $149 a month per project. New customers only.
Every site on the plan gets
- 30 articles a month, researched, written and published on your site
- Technical SEO fixes on your site, each batch approved by you and undoable
- 90 backlink credits a month in our exchange of real business sites
- 70 AI visibility prompts, tracked every week
- 5 full SEO audits a month with a priced fix plan
- Keyword, market and competitor research done for you
- Search Console, Google Analytics and Merchant Center in one dashboard
- A dedicated account manager and priority 24/7 support
Compare
Best SEO company for lawyers: your options compared
The best SEO company for lawyers is the one that fits your budget and how much you want done for you. This is how the usual options compare.
| SeoVision | Legal marketing agency | SEO consultant | Doing it yourself | |
|---|---|---|---|---|
| Monthly cost | $149 per site | Agencies average about $3,200 | Often $100 to $150 an hour | About $130 to $500 for tools, plus your time |
| Who does the work | We do, every day | The agency's team | Often you, with their advice | You |
| Articles | 30 a month, published for you | Depends on the package | Rarely included | You write them |
| Review before publishing | Drafts if you choose, edits anytime | Depends on the agency | Not applicable | You |
| Google Business Profile | Read in your dashboard, managed by you | Often managed for you | Advice | You |
| Paid ads and intake | Not included | Often offered, at extra cost | Not included | You |
| Contract | None | Varies, sometimes a minimum term | Varies | Monthly tool plans |
Market prices: Ahrefs' survey of 439 SEO providers, for the agency average and the hourly rate. Software prices are the public list prices of the popular SEO suites.
What we do not do for law firms
We do not give legal advice, and our articles never advise on a specific matter. We do not check what we publish against your state bar's advertising rules or any other regulator's, so choose drafts if a lawyer at your firm should approve each article first. Drafts cover the articles of your plan. If your site takes part in our backlink exchange, the posts it hosts for other members go live on their own, under the exchange's own switch.
We do not manage your Google Business Profile, answer your reviews for you, run paid ads or handle intake calls, and we cannot put a firm into Google's map pack. We do not build websites or promise rankings or cases. We are a remote team with no office in your city.
Questions
SEO for lawyers: frequently asked questions
Which SEO company is best for lawyers?
The one whose work you can see and whose promises match what SEO can do. Ask what ships every month, how legal claims are checked, where the links come from and whether there is a contract. Avoid any company that guarantees rankings or cases.
What does SEO agency stand for?
SEO stands for search engine optimization. An SEO agency is a company that does that work for you: research, content, technical fixes and links that help your site show up in search, and now in AI answers too.
Can lawyers advertise on Facebook?
Generally yes. Lawyers in the US may advertise, and many firms run Facebook ads, but each state bar sets its own advertising rules, so check yours before you run one. We do not run paid ads. Our work is your site's organic search.
What does SEO for lawyers cost per month?
Ahrefs' survey of 439 SEO providers found the most common retainer at $501 to $1,000 a month, with agencies averaging about $3,200. SeoVision costs $149 a month per site, with research, 30 articles, site fixes, backlinks and AI tracking included.
How long until SEO for lawyers shows results?
Your first articles go live and are checked for indexing in the first weeks. Impressions on specific legal questions usually come over the next months. Competitive searches like “personal injury lawyer” in a big city take much longer. Nobody can promise a position by a date.
What is included in SEO for lawyers?
With us: research on what clients search, 30 articles a month written under legal-topic rules, technical fixes you approve, backlinks, AI answer tracking, up to 5 full audits a month and a dedicated account manager.
Can our firm review articles before they go live?
Yes. Choose drafts, and every article of your plan waits unpublished for you to read, change and publish. You can also edit any article in your dashboard and give the writer topics and claims it must never use.
Keep reading
Related services
Let us do your firm's SEO while you practice law.
$1 for 3 days, then $149 a month per project. New customers only.