B2B SEO Agency for Companies That Sell to Companies

B2B buying is slow and shared. A purchase can take months, and several people weigh in, from the person with the problem to the one who signs. Each of them searches on their own, and most of that research happens before anyone fills in a form on your site.

They search in two ways. By problem, when they do not yet know what kind of solution they need: «how to reduce invoice processing time» or «why do warehouse pick errors happen». And by category, once they do: «accounts payable automation software» or «warehouse management system for distributors». Problem searches build trust early. Category searches are where vendors get compared.

Then they compare. B2B buyers read comparisons, pricing pages and lists of alternatives, and they now also ask ChatGPT, Perplexity or Google's AI for a shortlist of vendors. If your company is not on the pages those answers lean on, it is less likely to make the list.

That is the work of B2B SEO: pages for each stage of that research, a site Google can read and trust, links from relevant sites and a place in the AI answers. It is the work we do every day.

A long sales cycle needs content at each stage, not only at the end. Our planner gives every article a stage: the top of the funnel for problem searches, the middle for buyers weighing their options and the bottom for buyers ready to choose. Pick leads as your goal at setup, and the plan leans toward the middle of the funnel, where buyers weigh their options.

Each article is tied to the page on your site a reader would go to next, such as a service, a feature or your pricing, and links to it. A topic that leads to none of your pages is left out of the plan, so the articles work for your sales pages instead of next to them.

Comparisons follow stricter rules, because B2B buyers read them closely. A comparison weighs each option on the same criteria, with a table and a verdict. A list of options says who each one suits and gives each one an honest minus. An article never calls your product the best or #1 unless a named source says so, and a comparison that rates your own product says that it is yours.

The writer states no fact about your business that is not on file, so it does not invent clients, results or credentials. You can correct any fact on the «Facts about your business» card, and your word beats what we read on your site.

The plan adapts to what you sell. For a software company, the pages that earn money are its features, its pricing and its sign-up, so the articles lead there. For a B2B service firm, such as an IT provider, a logistics company or a consultancy, those pages are its services, prices and cases.

For a service firm whose site runs on WordPress with our plugin, or on Shopify, the system can also turn a planned article into a new service page for a query you have no page for yet. It counts inside your monthly articles, and there are only a few a month at most. Software companies do not get new pages from us yet.

Comparison, alternatives, integration and case-study pages are not built as separate pages. We write comparisons and alternatives as articles instead. Software companies will find more detail on our SaaS SEO agency page.

B2B results show up slowly and partly outside your website: a demo booked months after the first visit, a deal closed in your CRM. We do not connect to your CRM, so we cannot show pipeline or revenue from B2B deals, and we will not promise either.

What we can show is the path up to the enquiry. Search Console in your dashboard shows the queries you appear for, your clicks and the articles Google has indexed. With Google Analytics connected, your Analytics page shows key events, such as a demo request or a contact form, by event name, channel and page. Our weekly report email also counts the enquiries that started on one of our articles.

You decide which events count, because you mark them as key events in Google Analytics yourself. Order tracking exists for online stores, which rarely applies to a B2B deal.